Web Site Design for Small Business
Advantages of an Internet Presence for Small Business
Advantages of having an Internet Presence for Small Businesses.
Did you know that only about 50% of small business actually have a website? That means 50% of your competitors cannot be found by potential customers who are using the Internet to find what they are looking for. Could they find you?
If a small business wants to successfully compete in the market place today, they need to be found on the Internet alongside their competitors. As pointed out above, only about 50% of small business actually have a website. That means that unless your business has an online presence they won’t find you.
In 2006, 10 percent of householders purchased products on line, that’s 2 Million people in Australia alone who purchased products and services via the Internet, and this number is growing every month. If they are buying, why aren’t more small businesses selling to them?
By not having a web site for your business you do not have a chance of getting any of those sales… Imagine in a few years time, when 50% of householders or more will be purchasing products and services online – how will your business survive then if you don’t have a web site?
Consider the following statistics:
- Only 51% of Small Businesses have a web site (88% of Medium Businesses have a web site)
- 65% state that having a Web site has increased business .
Source: Sensis®e-Business Report –August 2007 –The Online Experience of Small and Medium Enterprises
In other words, if your business has an online presence in the form of a web site, you are one step ahead of 50% of your competitors. In these economic times that is a distinct advantage.
Other advantages of having a web site to advertise and promote your business include:
- No geographic boundaries
- Information is updatable within hours
- Perfect medium to promote short-term specials and promotions
- Low cost
- 24 hours a day, 7 days a week, 365 days a year access to your business
- No limit to how many people can look at your offers at any one time
- Complements and enhances traditional forms of advertising
- Easy and inexpensive to maintain and keep up-to-date
- Expandable
- Can be interactive
The advantages and cost-effectiveness of a web site for small businesses cannot be under estimated. The Internet offers new, unparalleled opportunities for any business and in particular for small businesses.
A web site designed for small business is an ideal, cost-effective way to promote and advertise your business in order to increase your turnover, attract new customers and increasing brand awareness in the market.